Goal AI Privacy Notice
Effective and Last Updated Date: October 20, 2025
2. Core Principles
Goal AI does not sell personal information. Goal AI does not share personal information for cross‑context behavioral advertising. Goal AI provides employer reporting only in aggregate and de‑identified form. Goal AI does not disclose individual messages, notes, or detailed activity trails to employers.
3. Categories of Information Collected
Goal AI collects the following categories of information, depending on how you use the Service.
First, account and identity information. This may include full name, preferred name, work email address, employee identifier, and single sign‑on identifier. You may optionally provide a telephone number and general location such as city, state, and country.
Second, onboarding and profile inputs that you choose to provide. This may include your wellbeing goal stated in your own words, your preferred approaches to achieving that goal such as increased exercise or nutrition changes, and a description of the types of group members you believe would be helpful to your success, such as career stage or responsibilities. You are not required to provide sensitive traits or demographic data, but may choose to do so.
Third, group content and interactions. This may include the names and descriptions of groups you create or join, weekly activities, posts, reactions, files, and related group activity within the Service.
Fourth, device and usage information. This may include device and browser characteristics, application version, internet protocol address, event logs, and session timestamps that are generated by your device when you use the Service.
Fifth, support communications. This may include emails, support tickets, and limited transcripts of communications with Goal AI support.
Sixth, inferences that are derived from other information. This may include topic or interest groupings generated to personalize your experience and to improve the Service.
The following chart indicates the categories of personal data that we collect and share with third parties for a business purpose, or for targeted advertising. Note that we do not “sell” personal data for money, and we do not share data for the purposes of cross-context behavioral advertising.
Category of Personal Data
Category of Recipients
Disclosures for a
Business Purpose
Identifiers – this may include things like name, alias, postal address, unique personal identifier, online identifier, email address, or account name.
Affiliates or subsidiaries.
Data analytics providers.
Internet service providers.
Operating systems and platforms.
Other Service Providers.
Professional services organizations, this may include auditors and law firms.
Health Related Information – this may include any information that you choose to provide within our App that relates to mental or physical condition or treatment, or health insurance information. Note that some people may consider this information to be sensitive.
Affiliates or subsidiaries.
Data analytics providers.
Internet service providers.
Operating systems and platforms.
Other Service Providers.
Professional services organizations, this may include auditors and law firms.
Characteristics of protected classifications – this may include information that you choose to share within our App relating to your age, gender, race, ethnicity, or physical, or mental handicap, etc. It could also include your political, philosophic, or religious beliefs. Note that some people may consider this information to be sensitive.
Affiliates or subsidiaries.
Data analytics providers.
Internet service providers.
Operating systems and platforms.
Other Service Providers.
Professional services organizations, this may include auditors and law firms.
Commercial information – this may include information about products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
Affiliates or subsidiaries.
Data analytics providers.
Internet service providers.
Operating systems and platforms.
Other Service Providers.
Professional services organizations, this may include auditors and law firms.
Internet or other electronic network activity information – this may include browsing history, search history, and information regarding an individual’s interaction with an internet website, app, or ad.
Affiliates or subsidiaries.
Data analytics providers.
Internet service providers.
Operating systems and platforms.
Other Service Providers.
Professional services organizations, this may include auditors and law firms.
Professional or employment-related information – this includes, for example, information about your position or job title.
Affiliates or subsidiaries.
Data analytics providers.
Internet service providers.
Operating systems and platforms.
Other Service Providers.
Professional services organizations, this may include auditors and law firms.
Username and password – This may include any username and password that you create to access our App. Note that some people may consider this information to be sensitive.
Affiliates or subsidiaries.
Data analytics providers.
Internet service providers.
Operating systems and platforms.
Other Service Providers.
Professional services organizations, this may include auditors and law firms.
Contents of communications – This includes the contents of any communication you choose to send to a group or to an individual. Note that some people may consider this information to be sensitive.
Affiliates or subsidiaries.
Data analytics providers.
Internet service providers.
Operating systems and platforms.
Other Service Providers.
Professional services organizations, this may include auditors and law firms.
Other categories of sensitive information -- This includes any other sensitive information that you may choose to share with a group or an individual such as your sexual orientation. Note that some people may consider this information to be sensitive.
Affiliates or subsidiaries.
Data analytics providers.
Internet service providers.
Operating systems and platforms.
Other Service Providers.
Professional services organizations, this may include auditors and law firms.
5. Basis for Processing
Where required by law, Goal AI relies on one or more lawful bases for processing, including performance of a contract, legitimate interests such as security and analytics, and consent for optional inputs and certain notifications. You may withdraw consent at any time. If you withdraw consent for information that is necessary to provide the Service, some features may no longer be available.
6. AI‑Related Disclosures
AI is used to generate group names, descriptions, and activity ideas. Goal AI does not use demographic or sensitive attributes to drive AI outputs. AI does not make decisions related to employment or ethics. AI outputs are grounded in structured inputs provided by users. Goal AI applies human review on a sample basis and conducts regular manual reviews to improve quality and reduce bias risk.
For AI inference, Goal AI transmits only the minimum information needed to generate the requested content. Goal AI configures requests so that personal identifiers are not included in the AI prompt. Goal AI does not permit model providers to use customer data to train publicly available foundation models. Calls to model providers are handled in a stateless manner and are configured so that providers do not retain content for their own product improvement.
Goal AI reviews AI system performance on at least a quarterly basis and tests for changes in underlying models on at least a weekly cadence. The Service provides clear indicators when AI is generating content.
7. Sharing of Information
Goal AI shares personal information with service providers that perform services on its behalf. These providers are bound by contractual obligations to protect personal information and to use it only to provide services to Goal AI.
Goal AI shares information with the sponsoring employer only in de‑identified and aggregate form, for example participation counts and the adoption of activities across a population. Goal AI may disclose limited identifiers to the employer or its administrators solely to confirm eligibility or to resolve support requests.
Goal AI may disclose information as required by law or legal process, to protect the rights and safety of users or others, and in connection with a merger, acquisition, or other corporate transaction. Any successor entity will be required to honor this Privacy Notice with respect to information already collected.
Goal AI does not sell personal information. Goal AI does not share personal information for cross‑context behavioral advertising.
8. Cookies and Similar Technologies
The Service uses essential cookies and limited analytics to operate and understand how features are used. Cookies are small text files which are placed on your browser when you visit a website, open or click on an email, or interact with an advertisement. The in‑product experience does not use advertising cookies. Marketing websites may use analytics cookies. You can control cookies through your browser settings, although disabling certain cookies may affect functionality. The Service does not respond to Do Not Track signals.
9. Security
Goal AI uses administrative, technical, and physical safeguards that are designed to protect personal information. These include encryption in transit and at rest, role‑based access, least privilege, logging, and regular backups. Access to systems is reviewed regularly. Goal AI aligns its information security program with recognized frameworks. Hosting and core platform providers maintain independent attestations appropriate to their services. Nevertheless, transmission via the Internet is not completely secure, and Goal AI cannot guarantee absolute security of user’s personal information.
10. International Transfers
Goal AI stores and processes information in the United States and may transfer information to other locations as necessary to provide the Service. Where required, Goal AI uses appropriate transfer mechanisms such as standard contractual clauses and related measures.
11. Retention and Deletion
Goal AI retains personal information for the duration of the customer relationship and as necessary to provide the Service, comply with our legal obligations, resolve disputes, prevent fraud and enforce contracts. If an account becomes inactive, Goal AI retains personal information for twelve months unless deletion is expressly requested. The purpose of retention for inactive accounts is to support audits, preserve continuity of shared content and group history, and facilitate account reactivation.
Upon termination of a customer contract, Goal AI retains user‑specific data for thirty days and then securely purges it. Operational logs are retained for security and diagnostic purposes and are designed not to contain personal information.
You may request deletion of your account data by contacting support as described below. Goal AI will verify your identity and implement your request in accordance with applicable law and contractual commitments.
12. Your Choices and Rights
You may have rights under applicable law to access, correct, delete, or receive a copy of your personal information, to restrict or object to certain processing, and to appeal a decision concerning your request. Residents of certain United States jurisdictions have rights under state privacy laws. Residents of the European Economic Area, the United Kingdom, and Switzerland have rights under regional data protection laws (See below). Goal AI does not sell personal information and does not share personal information for cross‑context behavioral advertising, so opt‑out rights for those activities do not apply.
You may submit a privacy request, including a request to opt-out of receiving emails, by contacting Goal AI using the contact information below. Goal AI will verify your identity and respond within the time periods required by law. You may authorize an agent to act on your behalf where permitted by law.
13. Children
The Service is intended for use by adults who are at least eighteen years of age. Goal AI does not knowingly collect personal information (as that term is defined by the U.S. Children’s Privacy Protection Act, or “COPPA”) from children.
14. Subprocessors and Vendors
Goal AI uses subprocessors and vendors to support hosting, analytics, messaging, logging, and similar functions. A current list is available on request. Goal AI maintains contracts with these providers that require confidentiality, appropriate security, and processing only for the purposes of providing services to Goal AI.
15. Incident Response and Business Continuity
Goal AI maintains a written incident response plan that assigns responsibilities, defines escalation, and addresses notification to affected customers in accordance with applicable data breach laws. Goal AI conducts exercises of its plans and maintains business continuity and disaster recovery capabilities that are tested and updated on a regular cadence.
16. Information We Do Not Seek
Goal AI does not seek to collect biometric identifiers. Goal AI does not require protected health information as defined by the Health Insurance Portability and Accountability Act. Users should not upload highly confidential information to the Service.
20. Changes to this Privacy Notice
Goal AI may modify this Privacy Notice from time to time. The effective date at the top of this document reflects the date of the most recent changes. For material changes, Goal AI will provide reasonable notice through the Service or by other appropriate means. Continued use of the Service after changes take effect constitutes acceptance of the updated Privacy Notice.
21. Contact Information
You may contact Goal AI regarding privacy or data protection matters at the following e-mail address: support@goal.ai.